With 15 years of experience in the industry, we live with marketing and create for performance.
Analyzing data is all about measuring your business goals, understanding performance, and finding ways to optimize and improve that performance. The critical idea is precisely the question of continuous improvement.
Data analysis is a process. First you measure, apply the analysis, and learn from what you see. Then you take the necessary steps. Your website is constantly changing, and so are your marketing and digital tools, so you need to make sure your analytics process evolves and adapts over time.
Audit
A detailed Google Analytics (GA) and Google Tag Manager (GTM) account audit is the first and necessary step in our client collaboration. It does not matter if it is an account you have had for a long time or if it was set up a month ago. It does not matter if you are a small company, a large e-commerce or a corporation. We have done hundreds of audits and have not seen a full account of their setup.
Strategic Decisions
Most brands do not make decisions based on data in their business and marketing communications. Alternatively, they may have inaccurate data and are often unaware of it. We help you gain competitive advantage and achieve your business goals.
Data Analytics & Conversion Rate Optimization
We must learn to understand and trust your data. An analytical and data-driven approach is the future of successful marketing and business. With our experienced team, you will have taken the first and necessary step towards the goal of being truly data-driven.
What is the main purpose of website optimization? You expect as many visitors to your site as possible to convert. It could be a purchase, reading a blog, clicking a call-to-action, or a contact page.
Increasing the conversion rate on your website is the main goal of our analytics activities. We do this through meaningful reporting, usability and A/B testing.
Reporting
In our opinion, the main purpose of data visualization is to quickly convey a clear, concise and above all a comprehensive view of specific data. No one wants to deal with lots of numbers and confusing tables. Naturally, information in visual form is read faster than tables, numbers or text. Today, when we need instant data, such tools are invaluable. But simply showing the data is not enough, it is much more important to think about them in context. We can think of visualization as a full-fledged tool of business intelligence (BI) when we connect and visualize critical data important for decision making in marketing and business activities.
How We Work
Audit & Implementation
Google Analytics and Google Tag Manager Accounts Configuration
Implementation of 3rd party codes (Google Ads, Facebook, Criteo etc.)
Create a measurement strategy (set KPIs)
Documentation preparation and communication with IT department (Data Layer preparation)
Data Analytics service
Purposeful campaign, channel and page analysis
Detailed Customer Journey Analytics and Segmentation (CLV, RFM, Time Series Analysis)
Periodic KPI analyzes
Prepare reports with Google Looker Studio
